Our case studies & clients
Venture Compass helps SaaS and app companies turn paid acquisition into cleaner funnels, stronger positioning, booked calls, app installs, and launch revenue.
Duck.Design (B2B)
39 booked sales calls in 45 days
at $190.86 per call for a $1.2k to $2k/month subscription offer
MarketSnack (B2C)
$1.2M generated in 14 days
after a 4-month pre-launch acquisition system
Begin (Enterprise B2B)
MQLs at $232 each for a B2B automation offer
Combining Meta, Reddit, X, funnel strategy, email nurture, and CRM handoff.
LFG Sports AI (B2C)
From 0 to 25k+ app downloads
with US CPI as low as roughly $1.39 to $1.50
Venture Compass (B2B)
Qualified booked sales calls
for our own offer at roughly $8.93 per call in 30 days
LeadStory (B2C)
10M MAU app scaled
from 11 to 225 daily downloads in 30 days
Results vary by product, offer, market, tracking, sales follow-up, and budget. We focus on building the acquisition system and making the real bottlenecks visible.
Results delivered to 30+ fast-growing SaaS companies:
What our clients have been saying:
"They are great! VC helped us to increase MRR by 35% in the first month by just applying pricing strategies and improving our funnels"
— Sammy Thuillier, Founder of Maverank
"This has been an absolute game-changer for my SaaS. We're generating leads from Reddit Ads at $8.5 a pop. Most of them qualified."
— Linda Scourfield, Co-founder at Blink Learning
"Before VC we were burning budget on ads with zero predibilicty. Within 30 days we had a system that actually scaled on Meta"
— Mario Mateus, Founder at IndexGPT
$1.2M generated in 14 days after a 4-month pre-launch system.
Gui led the acquisition system behind MarketSnack's launch, combining paid acquisition, waitlist capture, nurture, launch preparation, creative testing, and funnel strategy.
Over $800k generated in the first 7 days
$1.2M generated within 14 days
Around 4 months of pre-launch preparation
Waitlist, paid acquisition, and nurture working together before launch
A strong product launch does not happen only on launch week. The demand, trust, and conversion path need to be built before the offer goes live.
MQLs at around $232 each for a B2B automation offer.
Gui helped Begin Automation build a paid acquisition and nurture system for a higher-consideration B2B offer, combining Meta, Reddit, X, funnel strategy, email nurture, and CRM handoff.
leads per month
around 80 leads per month
MQLs per month
around 50 MQLs per month
per MQL
Built for a longer sales cycle where call quality mattered more than raw lead volume
For B2B offers with longer sales cycles, acquisition cannot stop at the lead form. Nurture and handoff need to be part of the system from the start.
39 booked sales calls in 45 days at $190.86 per call.
Venture Compass helped Duck.Design generate booked sales conversations for its subscription design offer through Meta paid acquisition, funnel testing, and campaign optimization focused on calls instead of soft leads.
in ad spend
$7,443.50 total
booked sales calls
average cost per booked call
best campaign CPL
per booked call
Offer pricing ranged from roughly $1.2k to $2k/month
For higher-ticket subscription offers, booked calls matter more than cheap leads. The campaign was optimized around sales conversations, not vanity conversion events.
From 11 to 225 daily downloads in 30 days at $1.57 per download.
Gui led the acquisition strategy for LeadStory, a media app with 10M MAU, rebuilding the growth motion through Meta Ads, tracking, creative strategy, copy, video scripts, and audience research.
MAU app
increase in daily downloads
daily downloads
cost per app download
The win came from fixing the acquisition system, not just launching ads. Tracking, creative angles, and audience clarity had to work together.
From 0 to 25k+ app downloads with US CPI as low as roughly $1.39 to $1.50.
Venture Compass supported LFG Sports AI across waitlist growth and app acquisition, using paid acquisition, creative testing, referral-oriented email flows, and channel iteration.
waitlist growth
per waitlist subscriber
app downloads
US CPI at best
as low as roughly $1.39 to $1.50
Short app UI creatives outperformed longer creative formats
The important part was separating waitlist economics from install economics, then optimizing the acquisition path around the real growth stage.
Subscriptions at $28 for a 6-month+ retention SaaS
Venture Compass helped IndexGPT to get consistent subscriptions at a $28 CAC and scale campaigns through paid ads with a payback by the second month.
(Starter plan is $16/mo)
subscriptions in the first 10 days
Cost Per Purchase
campaign budget
Work included tracking, unlimited static creative, scripts, Meta Ads strategy and management.
Built a sales-led acquisition foundation for a hospitality SaaS.
Venture Compass helped Sunrero structure paid acquisition around both lead capture and a separate book-a-call funnel, giving the company a clearer path for higher-intent buyers in a niche hospitality market.
33 lead events at €18.65 each
Strongest lead campaign produced 24 lead events at €15.05 each
Dedicated book-a-call funnel generated 529 landing page views at €0.84 each
1,355 link clicks across non-creative-testing campaigns
€0.79 average CPC across those campaigns
For sales-led SaaS, the job is not only to collect leads. The funnel needs to separate lower-intent capture from higher-intent sales conversations.
Qualified booked sales calls at $8.93 per call in 30 days
We used our own acquisition system to generate sales conversations for Venture Compass, combining Meta Ads, a landing and quiz flow, booking, nurture, testimonials, and campaign iteration.
61 calls scheduled in 30 days
Around 80% show-up rate
Around 15 real opportunities generated in the pipeline
Cost per booked call improved from around $110 to as low as $8 during optimization
We test our own acquisition thinking on ourselves before applying it to client growth systems.
200% AOV increase in 7 days after repositioning and pricing changes.
Venture Compass helped sharpen Maverank's positioning around SEO agency owners, simplifying the ICP, messaging, and pricing structure so the offer could capture more revenue without needing a conversion-rate spike.
200% AOV increase in 7 days
Conversion rate stayed flat
Revenue increased through sharper positioning and pricing
ICP focus moved toward SEO agency owners
Sometimes the growth lever is not more traffic. It is making the offer easier to understand, easier to buy, and priced for the value it creates.
Early app growth momentum from paid social, tracking, and product-page diagnosis.
Venture Compass helped Gaidly test app acquisition with paid social while diagnosing the tracking, onboarding, App Store, and creative bottlenecks that affected the path from click to download.
downloads in 5 days
in one early test
CPI
in that early test
first-time downloads in 2 weeks
growth
Work included creative, scripts, onboarding, UGC strategy, tracking, ASO, and app audit.
For apps, the paid media result is only part of the story. Ads, tracking, store conversion, onboarding, and backend data need to be read together before scaling.
VC - Case Studies & Clients